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Terms & Conditions

Molloy LLC  |  salesmaxplus.com

Effective Date: May 2026

1. Acceptance of Terms


These Terms and Conditions (2018Terms2019) govern access to and use of the SalesMax Plus platform (2018Platform2019), including all features, tools, portals, and services made available through the Platform, operated by Molloy LLC (2018Molloy,2019 2018we,2019 2018our,2019 or 2018us2019).
 
The Platform includes: sales call analytics and performance reporting powered by the Language of Commitment Framework; call recording access and playback; team and user management tools; AI-powered agents for missed call recovery and sales practice; coaching and training tools; third-party system integrations; and the Missed Opportunity Alert System, including its SMS text message alert service and associated web portal at my.salesmaxplus.com.
 
By accessing or using the Platform in any capacity, you (2018User2019) agree to be bound by these Terms. If you do not agree to these Terms, you must not access or use the Platform. Access to the Platform is provided through a subscription agreement between Molloy and your employer or contracting organization (the 2018Customer2019).



2. Description of the Platform


2.1 Language of Commitment Framework
The Language of Commitment Framework is Molloy LLC's proprietary sales methodology and analytical engine that powers every capability within the SalesMax Plus Platform. The Framework defines the language-based key performance indicators (2018Language KPIs2019) used to analyze sales call content, score interactions, identify leading indicators of sales effectiveness, detect missed opportunity events, and guide coaching, training, and AI agent interactions. The Framework, including its methodology, KPI definitions, scoring logic, and all associated intellectual property, is the exclusive property of Molloy LLC.
 

2.2 Sales Performance Analytics and Reporting
The Platform generates performance metrics, trend data, Language KPI scores, leading indicators, and summary reports based on call data analysis conducted through the Language of Commitment Framework. Reporting is provided in part through the Platform's integration with Ribbi, Molloy's reporting and analytics partner.
 

2.3 Call Recording Access and Playback
The Platform provides authorized users with access to call recordings associated with their assigned store locations or organization, delivered through the Platform's integration with Call Tracking Metrics. Access to call recordings is role-based and limited to the scope of each user's authorization.


2.4 AI Agents — Missed Call and Practice
The Platform includes AI-powered agents designed to support sales recovery and skills development:

Missed Call Agent: An AI agent that engages with prospects or customers associated with missed opportunity events to support recovery outreach, operating through the Platform's integration with GoHighLevel.

Practice Agent: An AI agent that enables sales team members to practice sales conversations and receive feedback based on Language KPI performance.

 
AI agent outputs are automated and generated by artificial intelligence. Users and Customer organizations are responsible for reviewing and appropriately applying AI agent outputs in their business context.
 

2.5 Coaching and Training
The Platform provides coaching and training tools aligned with Language KPI standards to help sales teams develop the language skills and patterns associated with effective sales conversations.
 

2.6 Team and User Management
Customer administrators are provided with tools to manage user accounts, assign roles and permissions, configure location and organizational settings, and control access to Platform features within their organization.
 

2.7 Missed Opportunity Alert System
The Platform detects missed sales opportunity events based on Language KPI gap analysis and generates automated alerts for designated Alert Managers and Alert Supervisors. Alerts are delivered through the Platform and, where enabled, via SMS text message through the Platform's integration with Twilio. The SMS alert service is governed by the additional terms in Section 8 of this document.
 

2.8 Third-Party Integrations
The Platform currently integrates with the following third-party systems:

Call Tracking Metrics — call management and call recording access.

Ribbi — reporting and analytics delivery.

GoHighLevel — AI agent functionality, including the Missed Call Agent.

Twilio — SMS text message delivery for the Missed Opportunity Alert System.

 
Molloy is not responsible for the availability, accuracy, or performance of third-party systems. Additional integrations may be made available, and existing integrations may be modified or discontinued as the Platform develops.
 
3. Eligibility and Authorized Use


The Platform is available only to individuals authorized by a Customer through a valid SalesMax Plus subscription. By using the Platform, you represent and warrant that:

  1. You are at least 18 years of age.

  2. You have been authorized by your employer or contracting organization to access the Platform in connection with your professional role.

  3. All information you provide is accurate and current.

  4. You will use the Platform only for its intended business purposes as described in these Terms.

  5. You will not share your login credentials or permit any other person to access the Platform using your account.

  6. You will notify your SalesMax Plus administrator immediately if you become aware of any unauthorized access to your account.

  7.  

 

4. User Roles and Access


Access to Platform features is controlled by role assignments managed by the Customer's administrator. Users may only access features and data within the scope of their assigned role. Role assignments are the responsibility of the Customer administrator. Molloy is not responsible for incorrect or unauthorized role assignments made within a Customer's account.



5. Call Recordings


Call recordings accessible through the Platform are confidential business information belonging to the Customer organization. By accessing call recordings, you agree to the following:

  1. You will access and use call recordings only within the scope of your authorized role and for legitimate business purposes, including performance review, coaching, quality assurance, and missed opportunity recovery.

  2. You will not download, copy, reproduce, distribute, or share call recordings outside of the Platform or outside of your authorized business context without explicit authorization from your Customer administrator.

  3. Compliance with applicable call recording consent laws is the responsibility of the Customer organization. Molloy is not responsible for the content of call recordings or for any legal obligations arising from the recording of calls by the Customer organization.

 

 

6. Analytics, Reporting, and Language KPI Data


Sales performance analytics, Language KPI scores, and reporting data generated by the Platform are made available to authorized users for the purpose of managing and improving sales performance. Users agree not to export, reproduce, or distribute Platform-generated reports or analytics data for purposes outside of their authorized business use without Customer authorization.
 
Molloy retains the right to use aggregated, anonymized data derived from Platform usage and Language KPI analysis for service improvement, product development, methodology refinement, and benchmarking, provided that such use does not identify any individual user or Customer organization.
 
7. AI Agents — Use and Limitations


By using the AI agent features of the Platform, you acknowledge and agree to the following:

AI agent outputs — including conversation responses, outreach communications, and coaching feedback — are generated automatically and may not always be accurate, appropriate, or complete. Users and Customer organizations are responsible for reviewing AI agent outputs before acting on them.

​

The Missed Call Agent may initiate outreach to prospects or customers on behalf of the Customer organization. The Customer is responsible for ensuring that such outreach complies with all applicable laws and regulations, including those governing automated communications and customer contact.

​

The Practice Agent is intended as a training and skills development tool. Feedback is based on Language KPI analysis and should be used as a developmental guide, not as a definitive performance evaluation.

Molloy is not liable for outcomes resulting from Customer or user reliance on AI agent outputs without appropriate human review.

 
8. Missed Opportunity Alert System and SMS Alert Service
 

8.1 How Alerts Are Generated
Missed opportunity alerts are generated when the Language of Commitment Framework identifies Language KPI gaps in a call indicating a sales opportunity was not fully pursued. Alerts are delivered to designated Alert Managers and Alert Supervisors for the relevant store or organization.
 

8.2 Enrollment in SMS Alerts
Enrollment is initiated by a customer administrator assigning the employee to an Alert Manager or Alert Supervisor role. Upon assignment, consent is set to inactive and no messages are sent. The next time the employee logs into SalesMax Plus, they are presented with a consent popup and must actively agree before any alerts are sent. Consent is recorded with the employee's user ID, confirmation method, and a UTC timestamp. Upon confirmation, the system sends a single activation message and alert delivery begins only after the employee replies START.
 

8.3 Nature of Alert Messages
SMS alerts are automated, event-driven operational notifications. They are not promotional or marketing communications. Message frequency varies based on the volume of missed opportunity events detected for the user's assigned location or organization.
 

8.4 Message and Data Rates
Standard message and data rates from your mobile carrier may apply. Molloy is not responsible for any charges imposed by your mobile carrier.
 

8.5 Opting Out — STOP
You may opt out of receiving SMS alerts at any time by replying STOP to any alert message. Message delivery will cease immediately at the carrier level. The alert role is removed, consent is revoked, and the customer administrator is notified.
 

8.6 Resuming Alerts — START
To resume alerts after replying STOP, the complete enrollment cycle must be repeated: (1) administrator assigns role, (2) employee confirms via in-app popup, (3) system sends activation text, (4) employee replies START.
 

8.7 SMS Keywords

STOP — Unsubscribe from SMS alerts immediately.

START — Re-subscribe to SMS alerts after a previous STOP (requires full enrollment cycle).

HELP — Receive support contact information: support@molloyllc.com | 877-212-6001.

 

8.8 SMS Disclosure
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. SMS opt-in data and consent records will not be shared with any third parties.


 9. Customer Administrator Responsibilities


The Customer's SalesMax Plus administrator is responsible for:

  1. Creating and managing user accounts and ensuring only authorized individuals are granted access.

  2. Assigning roles and permissions accurately and in accordance with each employee's actual responsibilities.

  3. Obtaining employee consent prior to enrolling any employee in the SMS alert service and accurately confirming that consent within the Platform.

  4. Maintaining accurate mobile phone numbers for users enrolled in the SMS alert service.

  5. Overseeing AI agent features, including ensuring that Missed Call Agent outreach complies with applicable law.

  6. Promptly removing access for employees who are no longer authorized to use the Platform.

  7. Ensuring the Customer organization's use of the Platform, including call recording practices and AI agent outreach, complies with all applicable laws and regulations.

 

 

10. Billing and Subscription


Access to the SalesMax Plus Platform is provided pursuant to a subscription agreement between Molloy and the Customer organization. Billing, pricing, and payment obligations are governed by that agreement. Users with questions about their organization's subscription should contact their Customer administrator or Molloy at support@molloyllc.com.



11. Acceptable Use


You agree to use the Platform only for its intended business purposes and in compliance with all applicable laws. You agree that you will not:

  1. Access or attempt to access any account, data, recording, or feature that you are not authorized to access.

  2. Attempt to reverse-engineer, decompile, or otherwise derive the source code, methodology, or AI model behavior underlying the Platform.

  3. Reproduce, distribute, or disclose the Language of Commitment Framework's KPI definitions, scoring methodology, or AI agent outputs outside of your authorized use.

  4. Use the Platform's AI agents to engage in communications that violate applicable law.

  5. Interfere with or disrupt the operation of the Platform or its underlying infrastructure.

  6. Use automated tools, bots, or scripts to access or interact with the Platform without Molloy's prior written consent.

  7. Reproduce, distribute, resell, or sublicense access to the Platform or any of its content without authorization

 

12. Intellectual Property


The SalesMax Plus Platform and all associated technology, software, design, features, content, and trademarks are the property of Molloy LLC and are protected by applicable intellectual property laws.
 
The Language of Commitment Framework — including its proprietary sales methodology, KPI definitions, language pattern analysis, scoring logic, AI agent behavior and training, coaching and training content, and all derivative analytical outputs — is the exclusive intellectual property of Molloy LLC. No User or Customer organization acquires any ownership interest in the Framework by virtue of using the Platform.
 
You are granted a limited, non-exclusive, non-transferable, revocable right to access and use the Platform solely for the business purposes described in these Terms and solely during the period in which you are an authorized User under a valid Customer subscription.



13. Privacy and Data


Your use of the Platform is governed by Molloy's Privacy Policy, available at salesmaxplus.com/privacy-policy. The Privacy Policy describes how Molloy collects, uses, stores, and protects personal information in connection with the Platform and is incorporated into these Terms by reference.

 
14. Disclaimers


THE PLATFORM IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS. MOLLOY LLC MAKES NO WARRANTIES, EXPRESS OR IMPLIED, REGARDING THE PLATFORM OR ITS FEATURES, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, ACCURACY OF LANGUAGE KPI ANALYSIS, AI AGENT OUTPUTS, REPORTING DATA, OR UNINTERRUPTED OR ERROR-FREE OPERATION.
 
Molloy does not warrant that SMS alerts will be delivered without delay or interruption, that AI agent outputs are free from error or suitable for any particular purpose, or that third-party integrations will be continuously available.



15. Limitation of Liability


TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, MOLLOY LLC SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING OUT OF OR RELATED TO YOUR USE OF OR INABILITY TO USE THE PLATFORM, INCLUDING BUT NOT LIMITED TO LOST REVENUE, LOST SALES OPPORTUNITIES, MISSED ALERTS, INACCURATE ANALYTICS OR KPI SCORING, AI AGENT OUTPUTS, THIRD-PARTY INTEGRATION FAILURES, OR BUSINESS INTERRUPTION.
 
In no event shall Molloy's total liability to the Customer organization for all claims arising out of or related to the Platform exceed the amounts paid by that Customer to Molloy for the Platform in the three months preceding the event giving rise to the claim.


16. Indemnification


You agree to indemnify, defend, and hold harmless Molloy LLC and its officers, directors, employees, and agents from and against any claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising out of or related to: your use of the Platform in violation of these Terms; your violation of any applicable law; any inaccurate representation made in connection with enrollment of users in the SMS alert service; unauthorized disclosure of Language of Commitment Framework methodology or AI agent outputs; or any unauthorized use of your account.



17. Suspension and Termination of Access


Molloy reserves the right to suspend or terminate any user's access to the Platform at any time, with or without notice, if Molloy determines that the user has violated these Terms or if continued access poses a risk to the security or integrity of the Platform. A Customer administrator may remove any user's access at any time by modifying that user's role or account status.



18. Modifications to the Platform and These Terms


Molloy reserves the right to modify, update, or discontinue any feature or aspect of the Platform at any time. Updated Terms will be posted at salesmaxplus.com/terms and the Effective Date will be updated. Your continued use of the Platform following the posting of updated Terms constitutes your acceptance of those changes.



19. Governing Law and Dispute Resolution


These Terms are governed by and construed in accordance with the laws of the State of New Jersey, without regard to its conflict of law principles. Any dispute arising out of or related to these Terms or your use of the Platform shall be resolved exclusively in the state or federal courts located in Union City, New Jersey, and you consent to the personal jurisdiction of those courts.



20. General Provisions

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Entire Agreement: These Terms, together with the Privacy Policy at salesmaxplus.com/privacy-policy and the subscription agreement between Molloy and the Customer organization, constitute the entire agreement between you and Molloy with respect to your use of the Platform.

Severability: If any provision of these Terms is found to be unenforceable, the remaining provisions will continue in full force and effect.

Waiver: Molloy's failure to enforce any provision of these Terms shall not constitute a waiver of its right to enforce that provision in the future.

Assignment: You may not assign your rights or obligations under these Terms without Molloy's prior written consent. Molloy may assign its rights and obligations freely.

No Third-Party Beneficiaries: These Terms do not create any third-party beneficiary rights.

 
21. Contact Information


For questions about these Terms, the SalesMax Plus Platform, or your account, please contact:
 
Molloy LLC
812 18th Street, Union City, NJ 07087
Phone: 877-212-6001
Email: support@molloyllc.com
Website: salesmaxplus.com

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